What is strategic planning?

Strategic planning is a "management system" consisting of a series of principles, rules, and tools that can be used by the company's management to make correct decisions about the goals to be achieved. It is a major global plan formulated by an enterprise based on external environment and internal resource conditions, involving various aspects of enterprise management (including production management, marketing management, financial management, human resource management, etc.).

The Importance of Strategic Planning

In the constantly changing competitive environment and with the continuous expansion of business scale, strategic planning needs to be developed.

In strategic planning, it is necessary to reflect the content of business strategy, provide data, information, and models as references, and determine the methods for implementing the strategy in a reasonable and effective manner. Some large enterprises will consciously plan for things within about 50 years.

How to develop a strategic plan?

Each plan starts with analysis, which includes:

-Analysis of business attractiveness: profitability, competitiveness, risks, and opportunities;

-Analyze the company's competitive position, advantages, and disadvantages;

-Analysis of strategic alternatives;

-Analyze the strategic portfolio and define a set of businesses that are suitable for achieving the company's goals.

The company consultant will work with the top management of the company to develop a strategic plan through the following steps:

-Determine the basic objectives of management;

-Explanation of strategic intent;

-Develop strategic initiatives and action plans to achieve these intentions;

-An estimate of expected results.

As for the main body of the strategic plan, it should include the following main content:

-Company Overview

-Environmental analysis

-The guiding ideology and goal positioning of the company's strategy

-Company Strategic Plan Selection

-Implementation plan for company strategy

-Safeguard measures